Peter Kraus came to this project with a clear vision – a personal training studio that felt contemporary and industrial without losing warmth. The 3,150-square-foot buildout in Middleton brings that vision to life through a mix of rustic woods, clean white subway tile, stained concrete, and fitness flooring. A custom mural wall gives the space a distinctive focal point that doubles as a natural photo moment for clients. The layout covers a reception and retail area, personal training studios, open fitness areas, lockers, restrooms, and support spaces: everything a focused fitness business needs, arranged to feel intentional rather than improvised.